World Game is an innovative project initiated by Anima that explores the idea that reality is a broken game.

While many of us play video games, we all pursue specific goals with different rules and teams in our daily lives. However, these real-world activities often lack the excitement and engagement found in virtual games. World Game bridges this gap by combining real-world expertise with the world of gaming to maximise impact.

As part of World Game's design team, I developed the basic graphic guidelines and initiated the company's first visual concepts. My role as UI/UX designer involved creating mock-ups for various mobile game projects, primarily proofs of concept, to facilitate initial collaborations with sectors such as healthcare, space, and luxury beauty. I also designed all presentations, investor pitches, research documents, and mood boards.

After World Game secured its initial funding to create impactful video games, I transitioned my responsibilities to new team members to ensure a smooth handover and continued success of the project.