BMO led the artistic vision for VRtuoz, a Paris-based initiative revolutionising virtual reality experiences.

As art director, I led a skilled team in the design and execution of the brand's identity, including logo creation, UI/UX design and motion graphics. Our goal was to merge innovative blockchain technologies, such as NFTs and cryptocurrencies, into a metaverse where digital artistry thrives.

VRtuoz serves as an immersive platform where users can explore hybrid spaces, interact as avatars, and immerse themselves in unique artistic journeys through VR headsets or screens. We focused on seamlessly integrating 3D visuals and intuitive interfaces to enhance user engagement without technical complexity, fostering a space where artists and storytellers can unleash their creativity in new, hybrid environments.