In reimagining the brand identity, the studio established new guidelines for visual elements, including colour palettes, typography, and logotypes. The design process included creating a unique badge and developing initial UI/UX designs. With an emphasis on luxury, heritage, and contemporary aesthetics, the aim was to reflect the brand's high-end watchmaking tradition within a modern, digital framework.
Working closely with the watch designer, the team ensured the logos were seamlessly integrated into the watch designs, striking a balance between traditional craftsmanship and contemporary design. Additionally, the studio collaborated with CGI artist to conceptualise the project, resulting in compelling 3D imagery for the NFTs and other brand visuals. This project demonstrates the ability to blend traditional luxury with cutting-edge digital innovation to create a sophisticated and contemporary brand identity.
