Les Éveillés is an association dedicated to supporting refugees in France through the power of music and culture.

The organisation uses cultural events as a means of raising awareness of social policies relating to the reception, defence, and support of refugees. By organising festive events to raise funds from the public, they channel these donations to associations that support refugees.

For 2019, Les Éveillés entrusted BMO with the campaign for their seasonal posters. As the graphic designer and art director for this project, I took on this work pro bono to support the association and contribute to the cause in my own way.

I focused on themes of boundaries, crossing borders, transitions, and the interplay between day and night, reality and music. The design concepts revolved around minimalism and the realm of emotions, exploring the contrasts and connections between different worlds, societies, and social backgrounds. The campaign highlighted the joy of life, mutual support, and understanding, using electronic music as a bridge between different communities. This project exemplified my commitment to social and sustainable design, aiming to make a positive impact through my work.