Futurs Proches is a multidisciplinary creative agency specializing in electronic music, managing an eclectic roster of artists, producing music, and creating or managing events. As a global design contributor for this innovative music agency, BMO developed a cohesive visual identity.
My work included the creation of the logo, motion videos, flyers, posters, and the design and development of the website. I also created 3D images and animatics to enhance the agency's visual presence.
The logo, featuring a fish badge, has a deep spiritual meaning. The fish symbolizes emotion, intuition, and connection, drawing on the water element's association with the subconscious and the divine feminine. Aligned with the astrological sign of Pisces, it represents the balance between independence and meaningful connection.
Additionally, the fish badge is a monogram of F+P, highlighting the agency's identity. The Fish Spirit Totem reminds us that we are all connected on deeper emotional planes. Whatever our differences, we can all empathize with each other on a purely emotional level. This imagery encapsulates the agency's values of community, emotional depth, and spiritual unity, embodying its dynamic and innovative nature.
