EDWIN is a progressive denim brand that blends their Japanese background, craftsmanship and expertise with a European contemporary flair, vision and attitude.
These videos invite the audience to explore the Japanese culture that inspires Edwin’s collection. Blending ancient traditions with modern cool, we bring folklore symbols to life in our designs. Through these short videos, you’ll learn something new, feel the vibe, and become part of the Edwin community.
Nomi Tomo: A playful ode to Japanese drinking culture, capturing the spirit of community and the spectrum of traditions, from tea ceremonies to vibrant izakayas.
Metabolism: A poetic exploration of transformation and renewal, inspired by the Metabolism movement in Japanese architecture. This film imagines cities as living organisms — breathing, growing, and evolving in harmony with nature.
Media Shaman: A journey into the subversive energy of rave culture, exploring its connection to technology, rituals, and collective identity.
