Founded in 1975 and based in Six-Fours-les-Plages on the Côte d’Azur, DAM Marine specializes in the sale of mechanical parts for marine engines.
Serving both the general public and professionals, the company offers original and adaptable parts for inboard and outboard engines, adhering to manufacturers’ specifications.
During BMO’s collaboration with DAM Marine, a comprehensive rebranding effort was undertaken. This included redesigning the logo, insignia, and all corporate stationery, creating a cohesive visual identity across various touchpoints, from packaging and in-store signage to the new e-commerce website and digital communications. The focus was on enhancing the user experience for both the website and newsletters, ensuring seamless navigation and effective package tracking.
BMO designed a powerful and impactful DAM monogram inspired by the world of marine engine parts. The logo is structured and balanced, visible from afar, with custom block typography featuring rounded corners. These rounded elements introduce a touch of softness and femininity, juxtaposing the curves of water with the mechanical universe.
Additionally, BMO created an insignia for D.A.M. based on Morse code, reinforcing the maritime theme where Morse code is extensively used. This insignia allows the development of a distinctive pattern that enriches DAM Marine’s visual identity and corporate materials, further embedding the brand in its nautical heritage.
