From 2019 to 2022, as Creative Director of Anima, I focused on the evolution of the brand's visual identity. I developed and implemented a cohesive visual identity for the studio, designed and built the website, and created presentation materials for various projects. My efforts ensured that the visual style remained minimalist and organic, in line with Anima's vision of fusing art and technology.

Working closely with the team, I contributed significantly to the studio's mission to co-create radical projects that accelerate the sustainable economy. My design work emphasised Anima's commitment to addressing global challenges with innovative solutions, reinforcing the brand's identity and commitment to impactful creativity.

The construction of the Anima logo was crucial, using a matrix as a base to create patterns and generative variations. This adaptable design approach allowed the development of logos for related projects such as Alien Club, focused on AI trust protocols, X Design, centered on artificial imagination, and Orchestra, navigating coalition projects. This dynamic and versatile logo system underlined Anima's innovative spirit and facilitated a cohesive visual identity across its various initiatives.