EDWIN is a progressive denim brand that blends their Japanese background, craftsmanship and expertise with a European contemporary flavour, vision and attitude.

For the unveiling of Edwin's new symbol, the rhinoceros beetle (Kabutomushi, かぶとむし), Benjamin Mugnier Office (BMO) provided artistic direction for the 3D motion video and developed a narrative deeply rooted in ancient cults and Japanese heritage. The beetle, a symbol of strength, power and endurance, became the centrepiece of the creative vision.

BMO led the motion 3D, CGI and sound design teams to ensure a cohesive and impactful presentation.