art direction design campaign Idendity
Paris sur Mode is a prestigious international trade show focusing on ready-to-wear fashion.
Held twice a year in March and October during Paris Fashion Week at the Jardin des Tuileries, Paris sur Mode attracts buyers, agents, journalists, and trendsetters from around the world, making it an essential platform for discovering the latest trends and new designers in the fashion industry.
During my time at WSN Development, I served as an Art Director for Paris sur Mode, leading the campaign’s visuals for one year and developing the show’s new visual identity. I collaborated closely with Global Studio, a team of filmmakers and photographers now represented by Partisan. Together, we created a cohesive visual narrative that spanned leaflets, layouts, campaign visuals, catalogues, visitor guides, bags, and invitations. We developed a universe blending 3D elements and photography of the Jardin des Tuileries, creating patterns to reveal the detail and beauty of the garden and its historical significance. My responsibilities also included extensive signage design and working hand in hand with event producers on spatial design, stand layout, VIP areas, and event planning.
art direction design campaign Idendity
