Who's Next is a prestigious international trade show that has been a cornerstone of the fashion industry since 1994.

Held twice a year in January and September at the Porte de Versailles, this three-day event attracts around 45,000 visitors per edition, including 70% of buyers from retail, multi-brand, department stores, and e-commerce. It showcases the latest collections in ready-to-wear, accessories, beauty, and lifestyle, making it an essential meeting place for fashion professionals.

During my five years at WSN Development, I worked as a graphic designer for Who's Next and contributed significantly to the event's visual and spatial identity. Working with external art directors, artists, scenographers, and architects, I created a wide range of materials including leaflets, layouts, campaign visuals, catalogues, visitor guides, bags, and invitations. My work included extensive signage design and close liaison with event producers on spatial design, stand layout, VIP areas, and event planning. As part of a five-person design team, my focus was on print, ensuring that the visual elements of Who's Next were consistently professional and impactful.

Exhibition of January 2017

Exhibition of September 2016